Here at the Church of Good Luck we LOVE CURIO CATALOGS!  That’s why we have devoted so much space to this topic.  There are currently four different catalogs available here, all in glorious high quality scans.  You may view each catalog on this website if you follow these links to their gallery pages:

King Curio Catalogs #45 & #87

Sovereign Curio Catalog

Standard O & B Curio Catalog

These catalogs are a great source of information on hoodoo practices and products available by mail order in the early 20th century.  The first three catalogs currently exhibited here are from companies owned by Morton Neumann (King and Sovereign), so, while each catalog is different,  you will notice many overlapping products. 

The fourth catalog is from another Chicago-based company, The Standard O and B Supply Co.  A business reply card for the Juel Company is included in this catalog and it shows the same address as is listed on the O and B order envelope.  Evidently Standard O and B was affiliated with the Juel Company which made a “longer hair system” and possibly other cosmetic products. 

For those interested in learning more about the De Laurence catalog, please click here.

Copyright Information:

All the curio catalogs that are available to download on this website are under public domain.